A woman taking a photo over a city view with an iphone

Sustainability and guest experience in hotels belong together

Hospitality trends show that the average hotel guest is concerned about sustainability. Guests are making more conscious choices at home and don’t want their travels and overnight stays to have a negative impact on the environment. The interest in options that reduce the environmental footprint, including which hotel to stay at, continues to increase. While guest experience is always a main concern for hotel managers, sustainability has also become a common differentiator.

How do you tackle this? By making sure your guests see and appreciate the value of their choice to stay in your hotel. By communicating what sustainable choices were made regarding the facility. By sharing your efforts with your guests, they will know that their values align with yours.

Read below about 3 simple sustainability steps that guests will notice.

Did you know that:

95%

of business travellers think that hotels should have a green initiative¹

73%

of global travellers intend to stay in an eco-friendly or green accommodation²

33%

of hotel guests said they prefer hotels with environmental and social programmes. Among guests younger than 25, that number is 44%³

3 simple sustainability steps guests will notice

There is a lot you can gain from making small sustainability initiatives. After all, it's the close attention to details that make your guests feel at home. Here are three things you can do that will get noticed by eco-conscious guests and contribute to their positive experience:

Reduce waste and recycle

There is much you can do to reduce waste. One example is switching to one-at-a-time dispensing systems for napkins and hand towels to prevent over-consumption. Another is to choose products with less packaging. Maybe even ask your guests to help by putting waste in separate bins so it can be recycled properly. This will also make them feel involved. And, of course, tell them about your efforts.

Use eco-friendly hygiene products

Your guests probably want to get pampered while spending time away for home. By offering them nice eco-friendly products you show that you care for them and nature equally. It's a small, but very efficient gesture to improve guest experience.

Reduce single-use plastic

Most people are aware of the global problems caused by plastic waste. For example, Accor recently announced that they will stop the use of all single-use plastic items by the end of 2022<sup>4</sup>. To stop the use of plastic entirely is difficult but there are many ways to cut down on plastic waste as part of a recycling programme. Letting your guests know that you are cutting down on single-use products shows awareness and that you’re taking responsibility. From luxury, upmarket, midscale, to economy and extended stay properties; Tork has a broad product portfolio to help you elevate guest experiences. Our product suite includes waste and consumption reducing solutions and refills that are third-party certified, responsibly sourced, 100% recycled and compostable. Let us help you boost your business.